Customer data takes manual work to use
Someone has to pull customer lists, decide who to target and coordinate the work across dealership tools and the agency.
Torq helps you attract
higher-quality
shoppers
by putting your dealership’s data to work
through our proprietary AI.
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Problem
The problem we’re solving
Your campaigns aren’t learning from who actually buys.
Sales results don’t consistently guide the ads
The agency adjusts targeting and spending based on clicks and leads, with limited feedback from the CRM and DMS on which customers actually bought.
What Torq does
The same dealership data informs every part of the work
Customer intelligence
Find sales opportunities in your CRM and DMS.
Audience building
Create and refresh audiences from permitted customer data.
Google and Meta ads
Review accounts daily and apply approved changes.
Outbound campaigns
Send targeted text and email campaigns.
Shopper engagement
Answer questions and book appointments.
Marketing reporting
Connect campaign results with shopper activity.
Where Torq can replace a tool
Some tools can be replaced. Others work alongside Torq.
| Category & fit | What Torq covers | What changes for your team |
|---|---|---|
| Lead follow-up automationCan replace | Personalized replies and scheduled follow-up sequences | First response and follow-up cadence run without anyone setting them up lead by lead. |
| Lead texting and emailCan replace | Personalized text and email for engaging and nurturing leads | One conversation history for marketing-sourced leads. |
| Audience segmentation and CDPCan replace or work alongside | Segments from customer data, stored in a warehouse, synced to Meta and Google with ad-permission filters | Audiences refresh on their own, and opted-out records drop out. |
| Personalized videoCan replace | Script writing and AI avatar video | Video follow-up without a separate tool and login. |
Vendor fees
Follow-up, texting, segmentation or video tools Torq can replace.
Staff hours
Exports, list pulls and manual follow-up setup.
Agency hours
Routine reporting and account checks Torq runs every day.
Where Torq works alongside
| Category & fit | What Torq covers | What changes for your team |
|---|---|---|
| Reporting across ads and leadsWorks alongside | Connected ad performance and lead activity you can question directly | Fewer weekly exports and spreadsheet merges. |
| Meta ads optimizationWorks alongside | Daily checks on lead cost, creative fatigue, audience performance and budget, with approval and a change log | Your agency gets a prioritized list, with the evidence attached. |
| Google Ads optimizationWorks alongside | Proposed campaign changes, negative keywords and budget adjustments | Prioritized search recommendations, with the evidence attached. |
| Campaign landing pagesWorks alongside | Vehicle pages generated from inventory data | Campaign-specific pages without a website ticket. |
Your agency keeps the strategy.
Torq keeps it moving daily.
Daily execution at every store, with your customer data and lead follow-up connected.
| Activity | Agency | Torq | Store team |
|---|---|---|---|
| Media strategy and budget | Owns | Informs with daily data | Approves |
| Campaign builds and master creative | Owns | Supplies audiences and pages | Approves |
| OEM brand standards and co-op claims | Owns | Not involved | Approves |
| Daily account review | Reviews | Runs every day | Sees the summary |
| Changes to live campaigns | Approves | Proposes, applies, logs | Final say |
| Audiences from customer data | Uses | Builds, filters, syncs | Provides data |
| First response and lead follow-up | Not involved | Runs | Takes handoffs |
| Appointments and sales | Not involved | Hands off | Owns |
Your agency owns strategy and creative. You approve changes to live ads.
Two ways to work with your agency
Alongside your agency
Torq is a separate layer the dealership controls. Your agency receives the recommendations and audiences and keeps doing what it does well.
The data layer stays with you if agencies change.
Through your agency,
white-labeled
The agency runs Torq under its own name. The dashboard carries its branding, and the AI assistant can use its name.
Already available in the product. Best where the agency runs campaign operations and creative day to day.
How Torq works
at your store
- 01
Your dealership’s data
Torq brings together your CRM and DMS data, website activity, and marketing data to uncover sales opportunities.
- 02
Daily marketing work
Our proprietary AI harness uses that intelligence to refine ad targeting, automate outbound campaigns, and engage shoppers through to an appointment.
- 03
The next decision
What it learns from those campaigns and conversations feeds back into who you target, what you say, and where you spend.
Your agency owns strategy and creative. You approve changes to live ads.
What Torq makes.
What stays with your agency.
| Deliverable | What Torq produces | What stays with your agency |
|---|---|---|
| Messaging and follow-up | Personalized replies and scheduled text and email sequences | Broadcast brand email, if the agency runs it |
| Vehicle landing pages | Campaign pages generated from live inventory data | Main website and OEM-certified site |
| Personalized video | Written scripts and AI avatar videos for follow-up and campaigns | Brand films and OEM-approved spots |
| Retargeting | Audiences built and kept current for your campaigns | The ad creative those audiences see |
| Artwork and incentives | Not a standard Torq deliverable | Campaign artwork, offer creative, OEM disclaimers and approvals |
Before a pilot starts, we list exactly which deliverables are included and which stay with your agency.
From customer data to customer contact
Text, email, video and vehicle pages — shown with sample content.
Text follow-up
Rooftop A
Hi Dana, it's Sam at Rooftop A. The SUV you asked about is still here. Want me to hold a test drive Saturday morning?
Saturday 10 works
You're booked for 10. Sam will meet you at the front desk.
Email follow-up
From Rooftop A
The SUV you looked at,
plus two close matches
Still on the lot. Photos, price and a test-drive link inside.
Book a test drivePersonalized video
Script excerpt
“Hi Dana, it's Sam. I pulled up the SUV you were looking at.”
Written script & AI avatar video
Vehicle landing page
Rooftop A New inventory
Mid-size SUV, AWD
Stock and price from inventory
$41,880
Hold this vehicleValue my trade
Illustrative examples with sample content. Deliverables are agreed before a pilot starts.
The people behind Torq
Built by automotive operators and technologists
Paul Lehal
Founder & CEO
15years in automotive
technology
Corey Byrd
COO
33years in
automotive
Jimmy Clevland
CMO
30years in
automotive
Reported results
after 90 days
One dealer group with 20 rooftops
- Appointments per month
- +50
- Lead-to-appointment
- +44%
- Cost per appointment
- -33%
- Bad leads
- -45%
- Contact rate
- +43%
- Speed to lead
- -96%
Source: Torq’s original results slide. Baselines not supplied.
+50 scope and percentage basis unconfirmed. Historical results, not a forecast.