Torq helps you attract

higher-quality
shoppers

by putting your dealership’s data to work
through our proprietary AI.

Problem

The problem we’re solving

Your marketing vendors don’t work together.

Your dealership relies on multiple vendors across data, ads, and customer engagement.

Wasted Ad Spend

Disconnected vendors target the same customers and manage budgets separately.

Missed Revenue

Customer opportunities get lost between disconnected systems.

No One Owns the Outcome

Every vendor manages their piece. Nobody manages the whole operation.

You pay for the entire marketing stack. Nobody runs it as one.

Torq runs your marketing as one system.

Your data, ads, and engagement work together instead of operating separately.

Smarter Ad Spend

Coordinates audiences, campaigns, and budgets across your ad channels.

More Opportunities Worked

Uses your dealership data and customer activity to engage more buyers.

One System. One Outcome.

Connects activity to results and continuously improves the whole operation.

One operation, working from the same data, focused on the same outcome.

What Torq does

The same dealership data informs every part of the work

Torq’s proprietary AI harness connects the six marketing capabilities described below.

Customer intelligence

Find sales opportunities in your CRM and DMS.

Audience building

Create and refresh audiences from permitted customer data.

Google and Meta ads

Review accounts daily and apply approved changes.

Outbound campaigns

Send targeted text and email campaigns.

Shopper engagement

Answer questions and book appointments.

Marketing reporting

Connect campaign results with shopper activity.

How Torq compares

Capability	Data lakes	CDPs
AI dialogue interface	No	No	Yes
Automated customer segmentation	No	No	Yes
Data research	No	Yes	Yes
Identity resolution	No	Yes	Yes
Unified marketing data	Yes	Yes	Yes

Where Torq can replace a tool

Some tools can be replaced. Others work alongside Torq.

Category & fit	What Torq covers	What changes for your team
Lead follow-up automationCan replace	Personalized replies and scheduled follow-up sequences	First response and follow-up cadence run without anyone setting them up lead by lead.
Lead texting and emailCan replace	Personalized text and email for engaging and nurturing leads	One conversation history for marketing-sourced leads.
Audience segmentation and CDPCan replace or work alongside	Segments from customer data, stored in a warehouse, synced to Meta and Google with ad-permission filters	Audiences refresh on their own, and opted-out records drop out.
Personalized videoCan replace	Script writing and AI avatar video	Video follow-up without a separate tool and login.

Vendor fees

Follow-up, texting, segmentation or video tools Torq can replace.

Staff hours

Exports, list pulls and manual follow-up setup.

Agency hours

Routine reporting and account checks Torq runs every day.

Where Torq works alongside

Category & fit	What Torq covers	What changes for your team
Reporting across ads and leadsWorks alongside	Connected ad performance and lead activity you can question directly	Fewer weekly exports and spreadsheet merges.
Meta ads optimizationWorks alongside	Daily checks on lead cost, creative fatigue, audience performance and budget, with approval and a change log	Your agency gets a prioritized list, with the evidence attached.
Google Ads optimizationWorks alongside	Proposed campaign changes, negative keywords and budget adjustments	Prioritized search recommendations, with the evidence attached.
Campaign landing pagesWorks alongside	Vehicle pages generated from inventory data	Campaign-specific pages without a website ticket.

How Torq works
at your store

Your dealership’s data
Torq brings together your CRM and DMS data, website activity, and marketing data to uncover sales opportunities.
Ads and engagement managed together
Torq manages Google and Meta ads, builds audiences, runs outbound campaigns, and engages shoppers through to an appointment.
Every signal improves the next decision
Management is based on customer data, website activity, conversations, appointments, sales outcomes, and ad performance—not just ads data.

One connected feedback loop improves who you target, what you say, and where you spend.

Everything Torq manages

One connected operation across data, advertising, and customer engagement.

Data Management

Connects, organizes, and maintains CRM, DMS, website, inventory, and marketing data.

Audience Management

Builds and continuously refreshes customer segments across Google and Meta.

Ads Management

Manages campaigns and budgets using signals from customer data, shopper activity, conversations, and sales outcomes.

Outbound Campaigns

Runs targeted text and email campaigns against real dealership opportunities.

Lead Engagement

Responds, follows up, answers questions, and books appointments.

Content & Landing Pages

Creates personalized video, campaign messaging, and inventory-driven vehicle pages.

Attribution & Reporting

Connects marketing activity to shopper engagement, appointments, and sold outcomes.

Continuous Optimization

Uses every new signal to improve targeting, messaging, and spend across the operation.

The people behind Torq

Built by automotive operators and technologists

Paul Lehal

Founder & CEO

15years in automotive
technology

Corey Byrd

COO

33years in
automotive

Jimmy Clevland

CMO

30years in
automotive

Reported results
after 90 days

One dealer group with 20 rooftops

Appointments per month: +50
Lead-to-appointment: +44%
Cost per appointment: -33%
Bad leads: -45%
Contact rate: +43%
Speed to lead: -96%

Source: Torq’s original results slide. Baselines not supplied.
+50 scope and percentage basis unconfirmed. Historical results, not a forecast.

Thank you.

gettorq.ai